alia raza, founder
“I believe that when we are open to it, scent creates unexpected bridges to our own stories and truths”
Régime des Fleurs means The Reign of Flowers. Rooted in nature yet unlike anything on earth, it's a sensory rebellion: fragrance that stirs emotion, upends the familiar, and revels in unruly beauty.

“Your Next Perfume Obsession”

“A fresh and sharp perfumery that creates scents that emulate the essences of objects from nature.

“A youthful, creative edge to fragrance.”

“I wouldn’t know if i’d be able to pick just one or even two”